General

The resort town of Viareggio, famous for its carnival, has long drawn tourists to its sandy beach and historic streets. This elegant address was built in the 1920s and lies in the heart of the action close to not only those shores but also the shops, restaurants and bars that come alive of a summer’s evening. The railway station and highway are handily nearby too, putting regional favourites like Pisa or the Cinque Terre within easy reach.

Spa

Spend a few hours in the wellness centre of the Grand Hotel and ease your body back into its natural rhythm. A sauna, fitness centre, massage services and beauty treatments are all available, and the range of rituals available will provide you with plenty of choice. Expert anti-ageing facials are designed to leave you feeling radiant, while a gommage or mud wrap will give your skin a well-earned glow.

Room Description

Views of the Tyrrhenian Sea and Apuan Alps greet you from the rooms here – of which there are 87 classic and 19 suites. Each of the five floors has its own interior line, so you could be waking up to cool blue and white, soft yellow and light wood or patterned textiles set against stylish woven furniture. Up to date with the modern traveller, they feature a choice of pillows, free wi-fi, flatscreen satellite TVs and bathrooms set in gorgeous marble.

Activities

Lounge up on the fifth floor with views of the sea and a stunning pool with hydromassage waterfalls that blends into the horizon. Just across the traditional promenade, book a spot at the beach club with its umbrellas and sun beds, as well as its own pool and Jacuzzi. The hotel offers chauffeured shopping trips for browsing the boutiques and there are numerous Italian and international fashion and jewellery brands in the vicinity.

Dining

As intimate and sophisticated as you might expect, the dining options are a reason to visit alone. Piccolo Principe has been awarded two Michelin stars, and has a cuisine matched only by its formidable wine list. Choose between a table in the spacious indoor dining room, or one on the roof garden for alfresco suppers. On the ground floor, Regina serves delicious traditional cooking overlooking the promenade. The popular veranda is the place for fine lunches and dinners, as well as a generous breakfast.